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Skin care products and artificial intelligence encounter

2017-04-13

Baleka creates personalized skin care and skin care areas and skin care areas are over-saturated, especially when users want to buy cheap and affordable products. For a more economical buyers, the combination of different goods to buy may be a better choice, but different combinations will bring what effect is not known. At present, artificial intelligence technology has completely changed the transport industry, food industry and even good health. So what kind of sparks will be applied to beauty and retail? Baleka made such an attempt.
Beauty and skin care areas are over-saturated, especially when users want to buy cheap and affordable products. For a more economical buyers, the combination of different goods to buy may be a better choice, but different combinations will bring what effect is not known. At present, artificial intelligence technology has completely changed the transport industry, food industry and even good health. So what kind of sparks will be applied to beauty and retail? Baleka made such an attempt.
Baleka is a well-known drug and cosmetic brand, the company has created a tool for artificial intelligence analysis of the skin, through artificial intelligence analysis, to tell users how to carry out skin care.
Baleka chief skin scientist Dr. Frauke Neuser said that skin care products are very high penetration of goods, but women in the purchase of skin care products when faced with thousands of products and promised effect, it is difficult to choose. Of course, there are some users in the drug store consulting products, but the drug store staff seems to be "too much force", to the user is often recommended that they do not need the product.

In response to these conditions, Baleka will be more than 10 years of experience in skin analysis and expertise into the Baleka Skin Advisor. This software, called "Baleka Skin Advisor", provides users with customized skin teaching courses and product recommendations. The operation of this software is such that the user first submits a self-portraits, then answers some of the skin issues of their concern and preferences, and finally gets a customized product proposal.
So how does Baleka develop the algorithm? Twenty years ago, Baleka developed a skin analysis hardware tool called Visia Imaging System. Visia captures the user's controlled face image under different lighting conditions and tracks skin conditions such as wrinkles, pores and textures. Dermatologist on the basis of Visica analysis of the user's skin condition.
This invention allows Baleka to collect proprietary databases from a variety of ethnic, large, and skin images. Bioinformatics and image analysis specialists collaborate on the development and application of an internal depth learning algorithm to observe the changes in skin over time and the effects of various cosmetics on the skin.
Billy, associate director of marketing, emphasizes that Baleka Skin Advisor is not a downloadable mobile application, but a service that can be viewed directly on the web, and consumers can use it through mobile browsers. There are already 0.12 million people through the Baleka Skin Advisor consult skin condition, and attract 200 to 400 users per day.
At present, there are several beauty skin care companies began to focus on artificial intelligence technology to provide customers with customized product recommendations. Earlier this year, the Japanese beauty giant Shiseido Group (Shiseido) US subsidiary acquired a US custom foundation APP MATCHCo. L'Oreal Group (L'Oréal) its hair brand Kérastase (card poem) also recently launched the world's first smart hairdressing comb Kérastase Hair Coach Powered by Withings. This comb can be real-time monitoring of the user's hair and all kinds of hair care products produced by the effect.